Since we can’t fulfill every one of our needs in light of rare resources,we must pick among the choices that are accessible to us.Choice implies the appropriation of our assets (these may incorporate cash )among various contending financial matters end. When we pick one thing,we need to forfeit some other thing on the grounds that our assets are insufficient to fulfill both in the meantime. Our assets are restricted or rare with respect to our needs thus we need to pick.

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